The Reus swimming pool (PSOE) invites people to wear a burkini and put on sun cream.

The Reus Municipal Swimming Pool (PSC) has published a promotional video featuring a girl dressed in a burkini recommending that people apply sun cream before swimming.

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The municipal swimming pool of Reus has released a promotional video in which a girl is seen bathing in a burkini.. Although the City Council presents the campaign as a commitment to diversity and inclusion, the message has not gone unnoticed. Critical voices have denounced that Public space ends up normalising macho symbolism instead of defending real equality..

The burkini is a tool of social control over the female image. The video, rather than fostering coexistence, raises questions about what values are being conveyed by public authorities when they present themselves as modern elements that reproduce gender inequalities.

Burkini and sun cream: it doesn't make sense.

To the underlying contradiction is added a detail that has caused confusion among viewers: The girl in the burkini recommends putting on sun cream before swimming, despite being completely covered.. The message, delivered in a nonchalant tone, has been seen by many as an incoherent gesture that discredits the very piece it seeks to normalise.

This contrast between the institutional discourse and the logic of the content has reinforced the sense that the campaign is not only ideologically confused but also communicatively lax, fuelling an uncomfortable debate about the banalisation of symbols of oppression in the name of inclusion.

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