The 2026 World Cup in the United States will be the target of a massive Islamic proselytising campaign.
The organisation WhyIslam prepares hundreds of preaching stands, advertising hoardings, the distribution of Qur'ans and digital advertising to attract converts to Islam.
WhyIslam advertising in the United States
WhyIslam.org
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The Islamic organisation Why Islam Prepare one a major religious proselytising campaign coinciding with the 2026 Football World Cup, which will be held between 11 June and 19 July in various cities across the United States. The initiative aims to capitalise on the arrival of millions of international fans to to spread the message of Islam through street outreach activities, a presence in fan areas and an intense online activity. The purpose of it all is achieve thousands of conversions to Islam of people from diverse cultures.
According to the campaign's own documentation, The World Cup represents “a once-in-a-generation opportunity” to convey the message of Islam to visitors from dozens of countries. WhyIslam plans to expand its activities to the main host cities of the tournament, such as New York, Los Angeles, Dallas, Miami, Atlanta, Seattle and Boston.
The backers of the initiative claim that Their outreach campaigns have already distributed over one hundred thousand copies of the Qur'an in the last year. They have taken part in thousands of public events in the United States. With the 2026 World Cup, they hope to expand this presence by capitalising on the tournament's exceptional concentration of visitors and the global media attention it generates.
Posters, preaching stands, Qur'ans and religious literature
The plan includes the installation of hundreds informational stands in areas with high footfall of enthusiasts, the placement of advertising hoardings in various cities, as well as the distribution of thousands of copies of the Qur'an and other promotional materials in various languages.. Parallel to this, the organisation will strengthen its digital presence with social media campaigns and a 24-hour information helpline.
The initiative also provides for Open days in the mosques of the host cities, with the aim of attracting visitors interested in learning about Islam. To carry out the deployment, WhyIslam plans to mobilise hundreds of Volunteers specifically trained to interact with fans and answer questions about religion.
First the call to Islam, then the jihad
In classical Islamic doctrine, the invitation to embrace Islam (the call to Islam) forms part of a broader religious and legal sequence. Legal tradition holds that Before entering into conflict with non-Muslims, they must first be invited to accept Islam.. This invitation is presented as the first step before other political or military options.
This principle is set out in classic jurisprudence manuals such as Umdat al-Salik (Reliance of the Traveller), a compendium of Islamic law used in the Sunni Shafiʿī school and certified by Al-Azhar University. The text indicates that, Before waging war against non-Muslims, they must first be offered the opportunity to accept Islam or to submit to a system of tribute. This sequence—invitation, submission or war—forms part of the traditional doctrinal framework by which some jurists have interpreted relations between Muslim and non-Muslim territories throughout history.
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