Halal is imposed in France, pushing pork and alcohol out of supermarkets.
Large retail outlets increase the supply. halal and reduce or eliminate pork and alcohol in certain areas
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According to research published by Sunday Journal French mass-market retail is undergoing a quiet transformation to adapt to growing demand for products. halal. This adaptation It manifests itself in the increase in supply. halal and in the reduction or elimination of pork products and alcoholic beverages in certain areas of the country.
In the aisles of Auchan in the municipality of Les Mureaux, the change is visible. The products halal They are taking up more and more shelf space.“Halal is beginning to assert itself. It's nothing like it used to be.”I'm sorry," laments Virginie, a regular at the supermarket for more than twenty years.
The halal It is taboo for distribution.
This phenomenon, internally labelled as “ethnic demand”, is still a taboo subject within the distribution sector. The major networks are afraid of being accused of giving in to “communalist pressures” and prefer not to make a fuss about it.
When asked directly whether sales of products halal When asked about the price increases, the response was silence. None of the major chains consulted – Leclerc, Auchan, Carrefour, Intermarché, Lidl, Aldi or Casino – would respond.
But internal sources confirm what the data also suggest. A Fleury Michon executive, who prefers to remain anonymous, puts it plainly: “It's clear they've gone up. There are shops that no longer want to hear a word about pork deli meats. They only want halal.”According to this source, everything depends on the area and the demographic composition of the neighbourhood or municipality.
Twelve million faithful to halal…and rising
According to data from the NielsenIQ institute, up to 12 million people currently buy halal products in France. This figure makes the halal market a highly attractive segment for major food companies. However, its management is delicate: Meeting a growing demand without generating backlash in other segments of the population is a balancing act. which many brands prefer to manage with the utmost discretion. On the other hand, it is worth noting that the global halal market is also growing. Currently It is valued at 7 trillion dollars and is expected to reach 10 trillion dollars in the next five years..
The market halal France shows remarkable resistance to inflation. According to an article published by Econostrum 18 March 2024, despite an inflation of 17.21% that affected this sector in 2023, sales of products halal record sustained growth compared to previous years. These figures indicate surprising stability compared with other segments of the food market. Moreover, halal fast food in France is experiencing annual growth of 51% and accounts for over €1.7 billion of the food service sector.
A growing reality shrouded in silence
The debate on the presence of halal Supermarkets are touching a raw nerve in the French public debate., where secularism, national cohesion and cultural identity are matters of prime importance. While the consumption of halal products is steadily increasing and Tangibly transforms the food supply in many parts of the country., The official and commercial discourse remains extremely cautious. Major brands and chains prefer to speak of “Oriental flavours” or “world cuisine” rather than make direct references to Ramadan or Islam.
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