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The owner of Campofrío creates the Halal Mola brand to reach the Muslim public.

Sigma Alimentos is a group with more than 100 food brands. It includes a line halal which has already begun to enter the Spanish market.

Cover image from the Halal Mola website

halalmola.com

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Sigma Alimentos is a recognised group to have established food brands such as Campofrío, Navidul or Revilla, which are already part of the European gastronomic landscape. Now, the group is launching a new range specifically halal —Halal Mola— aimed at the growing Muslim market. This new proposal is presented as an offering certified to international religious standards, including cold cuts and the first refrigerated pizza halal of the market, as he has detailed revistainforetail.com.

With 2.5 million resident Muslims, Spain is one of the European markets with the greatest potential for food. halal. In recent years both consumption and distribution have grown, and major supermarket chains have opened dedicated sections for this segment. Sigma Alimentos's strategy aims to consolidate itself in this niche, which is gaining increasing visibility and is already driving sales. Billions of euros on a global scale.

An unprecedented range of halal products

The Halal Mola brand includes chicken and turkey meat products in individual portions, family-sized packs and counter-cut pieces. But the big news is the halal refrigerated barbecue chicken pizza, weighing 380 grams, which is presented as the first product of its kind to be certified.

The range currently has only ten products, but the company plans to add more. The cured meats are presented as Allergen-free and, in some cases, lactose-free., an added argument to attract consumers with special dietary requirements.

Where can you find Halal Mola?

The new brand Halal Mola It has already begun to enter the Spanish market. It can currently be found in Specialist product shops halal and also through online shopping platforms, where cured meats and the new BBQ chicken pizza are on offer. These initial distribution points allow Sigma to begin positioning itself in a segment where competition is still limited but steadily growing.

The company's strategy does not stop here. According to published information, the idea is that May Halal Mola gradually reach more points of sale and the major supermarket chains., with the aim of establishing itself as a leading brand in the market halal European. In the group's own words, the aim is for the consumer to be able to find these products “anywhere”, and for the brand to eventually have a Global reach.

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