«Trust in Allah» in advertising on the streets of London
London wakes up to posters bearing the message "Trust in Allah" plastered across the Tube, buses, lampposts, advertising hoardings, bus shelters and other public spaces.
Image of a street in London
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London is once again at the centre of an intense debate about religion, politics and public space. During the month of Ramadan, The message «trust in Allah' has appeared on all sorts of advertising media: buses, bus shelters, tube stations, lampposts, advertising hoardings, etc. The campaign is run by the organisation Islamic Relief, an Islamic NGO that calls for the zakat (mandatory alms) to finance their activities.
Buses, metro stations, bus stops….
The images in this advertisement have quickly spread across social media, generating a wave of criticism. One of the most prominent voices has been that of Shahar Ali of the Green Party, who has denounced that “the streetlights are public and public space must be secular, without favouring any religion or absence of faith.”.
Public money to Islamic Relief
The controversy has intensified since it emerged that Islamic Relief has received millions of pounds of public funds in the form of grants and contracts with the British government.. This funding has been criticised by various sectors, given that The NGO has been accused of links to antisemitic discourse and of its alleged connection to the Muslim Brotherhood., according to accusations by the United States Department of State and the German government in 2020, which have severed all ties with the organisation.
Islamic Relief It is an international humanitarian organisation founded in 1984 in Birmingham, United Kingdom. Its mission is to alleviate poverty and suffering worldwide, especially in Muslim communities and developing countries.
In Catalonia, Islamic Relief operates with complete freedom of movement. Just before the Ramadan of 2025, the organisation He carried out a tour of public events. without any institutional impediment. Moreover, it has received public funding from some administrations.
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