A UK supermarket relocates pork products to avoid offending Muslims

Morrison supermarkets were accused of mocking Muslims by placing pork rashers next to Ramadan stickers.

Image of the Morrison supermarket in Binley (UK)

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Coventry Live reports that the Morrison supermarket in Coventry's Binley neighbourhood (central England) has apologised for placing strips of ham next to Ramadan stickers.

Several shoppers criticised Morrisons on Facebook. They accused the supermarket of “deliberately mocking” Muslims, and others called for a boycott.

The supermarket reacted swiftly with a statement attributing the incident to “staff error” and assuring that the ham slices had already been relocated. A Morrisons spokesperson said that We take this very seriously and can confirm that it has been rectified. Although it was an isolated incident, we apologise for any offence caused and are working hard to ensure it does not happen again.

The Pringles Tesco bacon-flavoured

Another incident during Ramadan occurred at a Tesco supermarket in west London: They put bacon Pringles out as a Ramadan promotion.. The customer who noticed it wasn't offended; he just found it «hilarious» and advised them to «be careful with these things.».

A UK supermarket relocates pork products to avoid offending Muslims

The supermarket was also very quick and declared that We recognise that these Pringles were not in the most suitable place and our shop colleagues have now moved them.. It was never our intention to cause any offence and we have taken steps to ensure it does not happen again..

Pringles also distanced itself from any blame for the incident. Its spokesperson said that The promotion was the company's idea, but the flavours that should have been placed with the stand were the original, sour cream and onion, and salt and vinegar..

The chips don't contain pork, but they still provoked a furious reaction from some on Twitter. 

In search of offences for Ramadan

During Ramadan, British supermarkets go all out for Muslim customers, offering all sorts of promotions and special discounts. At the same time, however, some customers are particularly vigilant for any mistakes and expose them on social media. Sometimes it's merely a warning for a lack of sensitivity; in other cases, it turns into calls for a boycott.

A UK supermarket relocates pork products to avoid offending Muslims

Pork products behind a sticker to congratulate Ramadan. Facebook

Businesses attend to requests and make any necessary changes to avoid problems. Some users are very critical of any errors in product placement or labelling.

Promotions and offers for Ramadan

With the arrival of Ramadan, the large supermarkets in the United Kingdom —such as Tesco, Asda, Morrisons or Sainsbury's— they launch special campaigns every year to connect with the Muslim community, which represents around 71% of the British population.

In addition to the promotions, many supermarkets decorate their stores with Stickers, posters and themed products related to Ramadan and Eid.

A UK supermarket relocates pork products to avoid offending Muslims

Morrisons supermarket Ramadan promotion.

A UK supermarket relocates pork products to avoid offending Muslims

Aldi's Ramadan greeting.

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